Quality Function Deployment
QFD is a structured process that provides a means for identifying and carrying the customer’s voice through each stage of product development and implementation. QFD is achieved by cross-functional teams that collect, interpret, document, and prioritize customer requirements to identify bottlenecks and breakthrough opportunities.
QFD is a market-driven design and development process resulting in products and services that meet or exceed customer needs and expectations. It is achieved by hearing the voice of the customer, directly
stated in their own words, as well as analyzing the competitive position of the company’s products and services. Usually, a QFD team is formed, consisting of marketing, design, and manufacturing engineers,
to help in designing new products, using customer inputs and current product capabilities as well as competitive analysis of the marketplace. QFD can be used alternately for new product design as well as focusing the efforts of the QFD team on improving existing products and processes. QFD combines tools from many traditional disciplines, including engineering, management, and marketing.
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